Let's end the hesitation around menstruation:
28 May is Menstrual Hygiene Day


"Only a wanted toilet is a used toilet is a toilet that changes the world - one poop at a time."

- Thorsten Kiefer, CEO and Founder of WASH United

2.4 billion people still live without a clean toilet. We think that stinks!

Still today, almost 40% of the world population do not have access to something as basic as a clean toilet. Hand-washing with soap before eating and after using the toilet (the most critical hygiene behaviour) is not yet practised widely or consistently. The consequences are severe. The global economic damage of poor sanitation is estimated at a staggering USD 260 billion per year, with people in developing nations bearing the brunt of this burden. Diarrhoea caused by dirty water, poor sanitation and a lack of hygiene kills 800,000 people every year, including more children under the age of five than HIV/AIDS, malaria and measles combined.

Now, under the new Sustainable Development Goals (SDGs) adopted in September 2015, the global community has resolved to fix this and achieve safe WAter, Sanitation and good Hygiene (WASH) for all people by 2030.

WASH United exists to help achieve WASH for all people by 2030.


Driven by a passionate, multidisciplinary team that brings together WASH sector experts with senior professionals from the creative industries, WASH United develops cutting-edge solutions for WASH advocacy and campaigns, behaviour change communication and to promote the human rights to water and sanitation. We implement our solutions through partnerships with organisations that have the capacity to achieve impact at scale. We are convinced that WASH for all is possible, but only if we work together and leverage each other’s strengths.  

More than 200,000 children trained in good WASH behaviour.


Since 2010, WASH United and partners have already trained more than 200,000 children in Sub-Saharan Africa and South Asia in good WASH behaviour (including menstrual hygiene management) using our trade-mark play-based approach to WASH education. Through campaigns and media, we have reached more than 500 million people with critical messages on sanitation and hygiene, including menstrual hygiene. The Menstrual Hygiene Day partnership initiated by WASH United in 2013 now has more than 350 partner organisations. Our advocacy work has helped to achieve policy change at country level and catalysed commitment towards the realisation of the human rights to water and sanitation internationally.

Get our Newsletter

The WASH United Club: United for WASH

Our impact

  • 500 million people reached through campaigns
    and media work
  • 200.000 children trained in good WASH behaviour